Brewer Partnerships for 2025
Red Friday is a way to celebrate 20 years of service and support!
In 2025, are you ready to join us in commemorating 20 years of dedicated service and support to the military and public safety sectors? Friday, RED (Remember Everyone Deployed) is thrilled to invite you to celebrate this momentous occasion with us!
Lisa Miller and Karen Boire founded the RED Friday movement to honor our troops deployed in Afghanistan (wear red on Fridays), and they held their first media event in Canada in 2005. In September 2006, some 20,000 citizens gathered on Parliament Hill to honour the Canadian Armed Forces deployed to Afghanistan.
We are partnering with craft breweries and distilleries across North America to create a range of unique Red Friday-inspired spirits and beers. We are asking for five cents per can sold (or the equivalent per keg or liquor bottle). Can Praxis will use the proceeds from these sales to support our 2025 non-charge online peer support training and the Equine Therapy programs for military and public safety sector veterans.
As a craft brewery partner, you will enjoy a variety of benefits, including:
1) RF tap pull (handle) for use and/or framing, allowing you to proudly display your support for RED Friday.
2) Using the RF logo and promotional materials, as well as exposure on RF social media platforms, will help increase your brand's visibility.
3) A monthly partner-only newsletter featuring valuable business and event management tips, ensuring you stay ahead in the industry.
4) Introductions to veteran and safety sector communities, providing you with networking opportunities and the chance to forge meaningful connections.
5) The opportunity to interact with some of the people from whom Can Praxis and the online training program have benefited, giving you a firsthand understanding of the impact your support has.
6) Exclusive RF pub nights, where you can meet up with fellow supporters for a night of camaraderie and celebration.
7) You will have access to exclusive events and offers, which ensures you receive special treatment as a valued partner.
8) Partnership duration: from 2024 through 2026, allowing you to enjoy the benefits and continue making a difference for an extended period.
9) Invitation to join our ambassador program, which empowers you to help sign up other businesses and spread the word about our cause.
10) We will promote your business as a safe space for veterans and individuals in the safety sector to meet, fostering a sense of community and support.
11) Designation as an RF-safe workplace, showcasing your commitment to creating a welcoming and inclusive environment for all.
12) Top position in any future directory, ensuring that your business receives maximum exposure and recognition.
Join us in honouring our heroes by becoming a microbrewery/distillery partner with RED Friday. Together, let's make a lasting impact and support those who have dedicated their lives to protecting us. Get involved in this amazing journey by contacting us today.
Cheers to 20 years of service and support!
The Red Friday Team
Contact us and get involved..
Frequently Asked Questions:
What is Red Friday? Red Friday is a movement that was started by Lisa Miller and Karen Boire to honour troops deployed in Afghanistan. It encourages people to wear red on Fridays as a symbol of support for military personnel.
When did the Red Friday movement begin? In Canada, the RED Friday movement started in 2005, and its inaugural media event took place in September 2006. Around 20,000 citizens gathered on Parliament Hill to honour the Canadian Armed Forces deployed to Afghanistan.
How can craft breweries and distilleries get involved with Red Friday? Craft breweries and Distilleries across North America can partner with Red Friday to create unique beers inspired by the movement. We ask you to donate five cents per can sold (or the equivalent per keg or liquor bottle), with the proceeds supporting the 2025 non-charge online peer support training and Equine Therapy programs for military and public safety sector veterans.
What benefits will craft brewery partners receive? Partners will receive several benefits, including:
RF tap pulls (handles) can be used and/or framed to proudly display their support for Red Friday.
The company uses the RF logo and promotional materials, along with exposure on RF social media platforms, to increase brand visibility.
We offer a monthly partner-only newsletter featuring valuable business and event management tips.
We provide introductions to veteran and safety sector communities to facilitate networking and establish significant connections.
The opportunity to meet individuals positively impacted by Can Praxis and the online training program provides firsthand experience of the difference their support makes.
We host exclusive RF pub nights for camaraderie and celebration with fellow supporters.
As a valued partner, you have access to exclusive events and offers.
The partnership will run from 2024 to 2026, providing an extended period of benefits and impact.
We extend an invitation to participate in the ambassador program, assisting in the registration of other businesses and promoting awareness.
They promote their business as a secure meeting place for veterans and safety sector professionals, promoting a sense of community and support.
They have been designated as an RF-safe workplace, demonstrating their dedication to inclusivity and fostering a welcoming atmosphere.
Obtain the top spot in any upcoming directory to gain the most exposure and recognition.
Statement by the Prime Minister of Canada on the anniversary of the Red Friday Campaign launch in Canada
Statement
6 May 2013
Ottawa, Ontario
Prime Minister Stephen Harper today issued the following statement on the seventh anniversary of the Red Friday Campaign launch in Canada:
“Seven years ago today, Lisa Miller and Karen Boire launched the Red Friday movement in Canada. The premise of their campaign was simple: wear red on Fridays to show support for members of the Canadian Armed Forces who put their lives on the line defending our country’s peace and freedom.
“Since its inception, the campaign and related activities have generated significant awareness and appreciation of the many sacrifices made by our troops. It has also provided a focal point for every-day Canadians to demonstrate their profound gratitude and respect for those in uniform in a quiet deferential manner.
“As we mark this special anniversary, I salute the two founders of this movement and encourage Canadians to continue wearing red every Friday in honour of those defending our country’s sovereignty, its interests and its values both at home and abroad. It is a small yet significant gesture that means the world to those serving and to their families.”
Your generous support will enable us to expand our programs that encourage and support veterans to become volunteer firefighters across North America.